The agenda lays out the structure of the course, highlighting the purpose of each chapter. ( Photo: Ketut Subiyanto, Pexels )
This chapter provides an overview of the strategic approach activists utilize when they are trying to address the challenges of messaging, communications, and new media within their movement. It will discuss the process individuals go through when shaping their movement narrative and how the narrative becomes part of a larger strategic communication plan process. It will also explain the way in which intercultural competence affects communication and helps to deliver a movement’s message beyond the lines of cultural differences.
This chapter explains the different strategies nonviolent movements use when engaging with mainstream media and how those strategies may differ when movements create their own media. It will describe the five major ways cultural resistance and the arts positively impacts a campaign.
This chapter presents the advantages and disadvantages of using digital technology and social media in a nonviolent movement, providing specific examples from Viet Tan, and the steps movements take to transform online engagement into on-the-ground action. It will also explain the ways in which data can be incorporated into a movement and how digital security can keep help a movement and activists stay safe.
This chapter asks you to reflect on what you've learned throughout the course and share your feedback with us.
