Building a Narrative

Building a Movement Narrative - Story of Self, Us, and Now

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“Movements have narratives. They tell stories, because they are not just about rearranging economics and politics. They also rearrange meaning. And they’re not just about redistributing the goods. They’re about figuring out what is good.”

– Marshall Ganz –


Target, Message, & Mode

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Strategic communication involves choosing a target audience, crafting a specific message, and selecting an appropriate mode of delivery.